Aging Well with Dave & Peggy

Aging Well with Dave & Peggy

The Magic Word That Sells Everything (And Proves Nothing)

Mar 02, 2026
∙ Paid

“Anti-inflammatory.”

You see it everywhere now.

Anti-inflammatory foods. Anti-inflammatory supplements. Anti-inflammatory diets. Anti-inflammatory lifestyles.

Sounds important, right? Sounds scientific.

Here’s the problem: It doesn’t actually have to prove anything.

When a drug company says “lowers blood pressure by 10 points” - that can be tested. That can be measured. That can be wrong.

But “reduces inflammation”?

That’s the perfect marketing claim. Vague enough that it can’t fail.

You feel better after taking it? Must have reduced your inflammation.

You feel the same? Well, imagine how much worse you’d feel if you hadn’t addressed your inflammation.

See how that works?

When I reversed my diabetes at 55, nobody was selling me anti-inflammatory protocols. I just ate real food. Moved my body. Slept well.

Did that reduce inflammation? Probably. But that’s not why it worked.

It worked because my blood sugar dropped. My energy came back. My body started functioning the way it was designed to.

Real res…

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