I saw an ad recently for a supplement that was supposed to help peripheral neuropathy.
Since I still have some neuropathy in my feet, they had my attention.
And I have to give them credit.
It was a hell of an ad.
They talked about mitochondria.
Cellular energy.
AMPK.
Nerve function.
There was research.
There were scientific terms.
By the time they got to the bottle, you felt like you’d just attended a biology lecture.
Then came the part where all that science somehow proved you needed their supplement.
That’s where I stopped.
This Is a Pretty Clever Trick
I’ve become fascinated by this kind of marketing.
Because sometimes the science they’re explaining isn’t necessarily wrong.
The problem is the leap.
A biological pathway exists.
An ingredient affects that pathway somehow.
Therefore this bottle will fix your problem.
Those are three very different statements.
But put enough scientific language between them and they start sounding like the same statement.
They’re not.
I Almost Fell for It
That’s probably the …
